
HUG is a comfort for Mum. Wherever Mum goes, HUG will go. There is a strong attachment and emotional bond.
Suzy Webster
Family carer & supporter of HUG

This sweet, simple and effective product touches the heart, very tactile and believable. What greater feeling is there than receiving a hug?
Alzheimer's Society
Judge's comments, Accelerator Award

The HUG, I don't know what it is, but it has kind of brought her (Mum) back again. The recognition, the smiles, the happiness seems to have come back.
Alison Webb
Family Carer

HUG is a great companion for supporting the well-being of people affected by more advanced dementia, those with emotional needs for comfort and security.
Jackie Pool
Dementia Pal Ltd

Using the HUG has been an effective way of helping our residents feel secure and loved, it has been amazing to see the smiles that a HUG can bring.
Danny Langhorn
Sunrise Senior Living

HUG can provide comfort and wellbeing to people living with advanced dementia and offers a way of reconnecting with loved ones when words are often hard.
Jane Mullins
DUETcare

As a person affected by dementia, I fully endorse HUG.
I really want a HUG..... everybody needs a HUG!
Chris Maddocks
Alzheimer's Society Ambassador

HUG gave her a sense of happiness, and a sort of friendship and comfort. I think that was one of the biggest changes, she was like a different person.
Rachel
Family Carer