As a person affected by dementia, I fully endorse HUG. I really want a HUG… everybody needs a HUG!

Chris Maddocks, Alzheimer’s Society Ambassador

If you are buying HUG for yourself, we hope it will bring you joy….and give you lots of cuddles. You will be joining a whole community of HUG users around the world.

When you receive your HUG you can add your favourite music, sounds, stories or poems to the sound module. We have created a video to show you how. 

Turn on the soothing heartbeat and relax to your favourite sounds!