HUG was developed for a resident living with advanced dementia in a care home. It brought her such joy and had such a positive effect on her health and wellbeing that we knew we had to make more HUGs.

The way HUG is introduced to someone can make all the difference to the amount of pleasure they receive from it. We have worked with Jackie Pool (Consultant Occupational Therapist) to develop guidance on how to introduce a HUG to someone living with dementia. You can find advice about how to identify the stage in the dementia journey a person may be experiencing and guidance on how to help a person relate to HUG here.

Alzheimer’s Society has partnered with us to ensure that HUGs are now available for anyone to buy. HUG features in an Alzheimer’s Society training course for carers which can be delivered in person to care home staff. Contact Alzheimer’s Society to see their range of resources and arrange training here.

See our our Research and Stories pages for more information about how HUG has been used in hospital and residential care homes.

We have special discounts for multiple purchases.