News

HUG on BBC’s The One Show

HUG featured on BBC’s The One Show on Monday 15th February at 7pm. If you missed the live broadcast, watch the film below.


HUG’s Crowdfunding campaign

We had a successful crowdfunding campaign to help get the first batch of HUG into production. We raised nearly £20,000 with over 200 supporters. You can visit our campaign and make pledge via the link below.


HUG wins 2 Tech4Good awards!

Hooray for HUG! Thanks to your support, HUG won both the People’s Award and the Winner of Winners Award for #Tech4Good 2020! The People’s Award was sponsored by Crowdfunder and was won due to the campaign and the overwhelming support from our Crowdfunder supporters. From all of the HUG team, a huge thank you for your support and lovely comments. We are thrilled!

HUG wins 2 Tech4Good awards

HUG featured in Care Inspectorate Wales report

A new Care Inspectorate Wales report into people living with dementia in care homes, describes HUG as having a ‘positive impact on well-being by improving mood and focus.’ Read more about HUG in the report here

HUG features in Care Inspectorate Wales report


TECH 4 GOOD Awards

HUG by LAUGH™ is a finalist in the Tech 4 Good Awards 2020! We are nominated in the Digital Health category and looking forward to the awards ceremony on 24th September 2020. Wish us luck!


Dememtia Care Awards

HUG by LAUGH™ was selected for the final in the Outstanding Dementia Care Product 2018 category at the National Dementia Care Awards 2018.

HUG by LAUGH™ was nominated by staff from Llys Y Seren, Pobl: Gwalia Care & Support in Port Talbot.

Professor Treadaway said: “We are delighted to have been nominated for this award and to have reached the finals of the competition. The design for HUG was developed from our AHRC research partnership with Pobl Gwalia Care and Support and we acknowledge the important support of residents, staff and management that enabled the design research to take place.”

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