BBC film about HUG

HUG™ has been the feature of a short film, produced by the BBC. Reporter Colette Hume followed the development of HUG and shares the story of Margaret, a resident of Sunrise of Cardiff, and her daughter Alison.

HUGs are available to buy from Story & Sons

HUG partnership with Alzheimer’s Society

We are delighted to announce our official partnership with Alzheimer’s Society, to ensure HUGs get to the people living with dementia who really need them. We are one of three partners that will be helped via their Accelerator programme, which aims to foster innovative ideas to improve the lives of people affected by dementia. Thank you Alzheimer’s Society!

As part of our partnership we’re delighted to say that a percentage from the sales of HUG goes to the Alzheimer’s Society.

HUG on BBC’s The One Show

HUG featured on BBC’s The One Show on Monday 15th February 2021 at 7pm. If you missed the live broadcast, watch the film below.

HUG’s Crowdfunding campaign

We had a successful crowdfunding campaign to help get the first batch of HUG into production. We raised nearly £20,000 with over 200 supporters.

HUG wins 2 Tech4Good awards!

Hooray for HUG! Thanks to your support, HUG won both the People’s Award and the Winner of Winners Award for #Tech4Good 2020! The People’s Award was sponsored by Crowdfunder and was won due to the campaign and the overwhelming support from our Crowdfunder supporters. From all of the HUG team, a huge thank you for your support and lovely comments. We are thrilled!

HUG wins 2 Tech4Good awards

HUG featured in Care Inspectorate Wales report

A new Care Inspectorate Wales report into people living with dementia in care homes, describes HUG as having a ‘positive impact on well-being by improving mood and focus.’ Read more about HUG in the report here

HUG features in Care Inspectorate Wales report

TECH 4 GOOD Awards

HUG by LAUGH™ is a finalist in the Tech 4 Good Awards 2020! We are nominated in the Digital Health category and looking forward to the awards ceremony on 24th September 2020. Wish us luck!

Dememtia Care Awards

HUG by LAUGH™ was selected for the final in the Outstanding Dementia Care Product 2018 category at the National Dementia Care Awards 2018.

HUG by LAUGH™ was nominated by staff from Llys Y Seren, Pobl: Gwalia Care & Support in Port Talbot.

Professor Treadaway said: “We are delighted to have been nominated for this award and to have reached the finals of the competition. The design for HUG was developed from our AHRC research partnership with Pobl Gwalia Care and Support and we acknowledge the important support of residents, staff and management that enabled the design research to take place.”

Links to media coverage about HUG™:

BBC website 

The article about HUG, to accompany the film produced by the BBC can be found here

BBC Radio Wales

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Cathy being interviewed on BBC Radio Wales

Listen to Claire Summers interview with Jackie Pool and Cathy Treadaway

ITV Wales evening news

HUG and Cathy were invited on to ITV Wales evening news for a live interview on Thursday 31st October 2019.

Watch the ITV Wales interview here (from 15 mins)

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HUG by LAUGH® at ITV Wales

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Jac, Cathy and HUGs at ITV Wales

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Cathy and HUG on ITV Wales Evening News

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HUG being hugged by ITV Wales newsreader Jonathan Hill

Cathy’s interview watch from 15m 20sec

BBC Wales Today news

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The HUG™ film featured on the BBC Wales Today breakfast, lunchtime and evening news on 31st October 2019. BBC reporter Colette Hume has been following the story of HUG over the past year and her report shows how far HUG has come and the impact it is having on people’s lives. The BBC film and article can be found on the BBC website.

TV  watch from 22m 30sec