News

BBC film about HUG

HUG™ has been the feature of a short film, produced by the BBC. Reporter Colette Hume followed the development of HUG and shares the story of Margaret, a resident of Sunrise of Cardiff, and her daughter Alison.

Sponsor a HUG and care home packs with training are also available.

HUG partnership with Alzheimer’s Society

We are delighted to announce our official partnership with Alzheimer’s Society, to ensure HUGs get to the people living with dementia who really need them. We are one of three partners that will be helped via their Accelerator programme, which aims to foster innovative ideas to improve the lives of people affected by dementia. Thank you Alzheimer’s Society!

As part of our partnership we’re delighted to say that a percentage from the sales of HUG goes to the Alzheimer’s Society.

Sponsor a HUG and care home packs with training are also available.

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