About HUG

It’s just a simple thing but it can make such a big difference to a day

HUG is a soft comforter designed to be cuddled. It has weighted limbs and a soft body that contains a simulated beating heart and a music player that can be programmed to play a person’s favourite music. Anyone, young or old, can enjoy having a HUG!

HUG was developed from university research by LAUGH design researchers, engineers, and health professionals working directly with people affected by dementia and their carers. In our evaluation study we found that HUG improved the quality of life for 87% of the people who used HUG for six months. HUG has been shown to reduce anxiety, encourage conversation and provide comfort. We’d like to think HUG helps a person to feel a little more loved every day!

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