News & Awards

BBC film about HUG

HUG® has been the feature of a short film, produced by the BBC. Reporter Colette Hume has been following the development of HUG® over the last few months, from production of 40 HUGs® by a self-reliant sewing group in Port Talbot, to the trial of 20 HUGs® with residents at Sunrise of Cardiff. The film shares this journey and the story of Margaret, a resident of Sunrise of Cardiff, and her daughter Alison.


Dememtia Care Awards

HUG by LAUGH® was selected for the final in the Outstanding Dementia Care Product 2018 category at the National Dementia Care Awards 2018.

HUG by LAUGH® was nominated by staff from Llys Y Seren, Pobl: Gwalia Care & Support in Port Talbot.

Professor Treadaway said: “We are delighted to have been nominated for this award and to have reached the finals of the competition. The design for HUG was developed from our AHRC research partnership with Pobl Gwalia Care and Support and we acknowledge the important support of residents, staff and management that enabled the design research to take place.”

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