We are excited to announce a groundbreaking research partnership between Milbotix and HUG by LAUGH, led by Dr Jac Fennell, who has been awarded AHRC Impact funding for the research at the University of West of England. The study will aim to quantify the emotional comfort that people experience from HUG, using real-time well-being insights from Milbotix SmartSocks®. This collaboration will provide measurable, quantitative evidence demonstrating how HUG helps to reduce agitation and anxiety for people living with dementia.