HUG™ has been the feature of a short film, produced by the BBC. Reporter Colette Hume followed the development of HUG and shares the story of Margaret, a resident of Sunrise of Cardiff, and her daughter Alison.
Sponsor a HUG and care home packs with training are also available.
We are delighted to announce our official partnership with Alzheimer’s Society, to ensure HUGs get to the people living with dementia who really need them. We are one of three partners that will be helped via their Accelerator programme, which aims to foster innovative ideas to improve the lives of people affected by dementia. Thank you Alzheimer’s Society!
As part of our partnership we’re delighted to say that a percentage from the sales of HUG goes to the Alzheimer’s Society.
Sponsor a HUG and care home packs with training are also available.
Everyone needs a cuddle from time to time – it’s just a simple thing but can make such a big difference to a day.
HUG has been developed from university research by design researchers, engineers and health professionals, working directly with people affected by dementia and their carers. In our evaluation study, we found that HUG improved the quality of life for 87% of the people who used HUG for six months. HUG has been shown to help reduce anxiety, encourage conversation and provide comfort… We’d like to think HUG helps a person feel a little more loved!
HUG is a comfort for Mum. Wherever Mum goes, HUG will go. There is a strong attachment and emotional bond.
Family carer & supporter of HUG
This sweet, simple and effective product touches the heart, very tactile and believable. What greater feeling is there than receiving a hug?
Judge's comments, Accelerator Award
The HUG, I don't know what it is, but it has kind of brought her (Mum) back again. The recognition, the smiles, the happiness seems to have come back.
Family Carer
HUG is a great companion for supporting the well-being of people affected by more advanced dementia, those with emotional needs for comfort and security.
Dementia Pal Ltd
Using the HUG has been an effective way of helping our residents feel secure and loved, it has been amazing to see the smiles that a HUG can bring.
Sunrise Senior Living
HUG can provide comfort and wellbeing to people living with advanced dementia and offers a way of reconnecting with loved ones when words are often hard.
DUETcare
As a person affected by dementia, I fully endorse HUG.
I really want a HUG..... everybody needs a HUG!
Alzheimer's Society Ambassador
HUG gave her a sense of happiness, and a sort of friendship and comfort. I think that was one of the biggest changes, she was like a different person.
Family Carer
Sponsor a HUG and care home packs with training are also available.
HUG by LAUGH ltd. is a spin out company from Cardiff Metropolitan University. The founding members are researchers from the LAUGH project. The company is founded on eight years for design research led by Prof Treadaway which is published internationally and is considered world leading in the field of design for advanced dementia. Our value is not only in the HUG product that we have developed, but also the underpinning research and Compassionate Design approach.
