Everyone needs a cuddle from time to time...
It’s just a simple thing but can make such a big difference to a day.
HUG is a soft comforter designed to be cuddled. It has weighted limbs and a soft body that contains a simulated beating heart and a music player that can be programmed to play a person’s favourite music.
HUG has been developed from university research by LAUGH design researchers, engineers and health professionals, working directly with people affected by dementia and their carers. In our evaluation study, we found that HUG improved the quality of life for 87% of the people who used HUG for six months. HUG has been shown to help reduce anxiety, encourage conversation and provide comfort… We’d like to think HUG helps a person feel a little more loved!
BBC film about HUG: Care home uses dolls to ease anxiety
HUG™ has been the feature of a short film, produced by the BBC. Hear about the positive effect the HUG is having on people with dementia at Willowcroft Care Home, Derby. Katie Prince (manager) said, “We weren’t sure how residents would take to them” but she said one resident who has Alzheimer’s loved the doll, adding it “eased her anxiety.”
HUG partnership with Alzheimer's Society
We are delighted to announce our official partnership with Alzheimer’s Society, to ensure HUGs get to the people living with dementia who really need them. We are one of three partners that will be helped via their Accelerator programme, which aims to foster innovative ideas to improve the lives of people affected by dementia. Thank you Alzheimer’s Society!
As part of our partnership we’re delighted to say that a percentage from the sales of HUG goes to the Alzheimer’s Society.
HUG is an award winning product
HUG is available to buy from Story & Sons