BBC film about HUG
HUG™ has been the feature of a short film, produced by the BBC. Reporter Colette Hume followed the development of HUG and shares the story of Margaret, a resident of Sunrise of Cardiff, and her daughter Alison.
HUG is available to buy from Story & Sons
HUG partnership with Alzheimer’s Society
We are delighted to announce our official partnership with Alzheimer’s Society, to ensure HUGs get to the people living with dementia who really need them. We are one of three partners that will be helped via their Accelerator programme, which aims to foster innovative ideas to improve the lives of people affected by dementia. Thank you Alzheimer’s Society!
As part of our partnership we’re delighted to say that a percentage from the sales of HUG goes to the Alzheimer’s Society.
Everyone needs a HUG!
Everyone needs a cuddle from time to time – it’s just a simple thing but can make such a big difference to a day.
HUG has been developed from university research by design researchers, engineers and health professionals, working directly with people affected by dementia and their carers. In our evaluation study, we found that HUG improved the quality of life for 87% of the people who used HUG for six months. HUG has been shown to help reduce anxiety, encourage conversation and provide comfort… We’d like to think HUG helps a person feel a little more loved!
HUG is an award-winning product
HUG is available to buy from Story & Sons.
HUG on BBC’s The One Show
HUG featured on BBC’s The One Show on Monday 15th February at 7pm. If you missed the live broadcast, watch the film below.