DESIGNED TO BRING COMFORT AND JOY  TO PEOPLE LIVING WITH DEMENTIA DESIGNED TO BRING COMFORT AND JOY  TO PEOPLE LIVING WITH DEMENTIA
DESIGNED TO BRING COMFORT AND JOY TO PEOPLE LIVING WITH DEMENTIA
HUG™ is a sensory product designed to be cuddled. It has a beating heart within its soft body and can play music from a favourite playlist.
DESIGNED TO BRING COMFORT AND JOY TO PEOPLE LIVING WITH DEMENTIA
HUG™ is a sensory product designed to be cuddled. It has a beating heart within its soft body and can play music from a favourite playlist.

BBC film about HUG

HUG™ has been the feature of a short film, produced by the BBC. Reporter Colette Hume followed the development of HUG and shares the story of Margaret, a resident of Sunrise of Cardiff, and her daughter Alison.

Sponsor a HUG and care home packs with training are also available.

HUG partnership with Alzheimer’s Society

We are delighted to announce our official partnership with Alzheimer’s Society, to ensure HUGs get to the people living with dementia who really need them. We are one of three partners that will be helped via their Accelerator programme, which aims to foster innovative ideas to improve the lives of people affected by dementia. Thank you Alzheimer’s Society!

As part of our partnership we’re delighted to say that a percentage from the sales of HUG goes to the Alzheimer’s Society.

Sponsor a HUG and care home packs with training are also available.

Everyone needs a HUG!

Everyone needs a cuddle from time to time – it’s just a simple thing but can make such a big difference to a day.

HUG has been developed from university research by design researchers, engineers and health professionals, working directly with people affected by dementia and their carers. In our evaluation study, we found that HUG improved the quality of life for 87% of the people who used HUG for six months. HUG has been shown to help reduce anxiety, encourage conversation and provide comfort… We’d like to think HUG helps a person feel a little more loved!

Sponsor a HUG and care home packs with training are also available.

HUG is an award-winning product

Sponsor a HUG and care home packs with training are also available.

HUG on BBC’s The One Show

HUG featured on BBC’s The One Show on Monday 15th February at 7pm. If you missed the live broadcast, watch the film below.